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ERREQUERRE ANNOUNCES A NAME CHANGE TO VIDEOGLOBAL
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10/06/2014, Read: 1648 times
ERREQUERRE ANNOUNCES A NAME CHANGE TO VIDEOGLOBAL

Videoglobal was born with more than 7,000 hours of content including Novels, series, documentaries and movies from more than 100 distributors and / or producers.

Videoglobal replaces ERREQUERRE the first platform specialized on sales of audiovisual content in Spanish. The name change is the result of continuous improvement in the user experience in the almost 3 years of life, staying with the main objective to improve the positioning of the brand bringing it to new markets and increase sales volumes of contents  with broadcast quality internationally.

Videoglobal was intended to facilitate the recognition of the brand because it unifies on behalf of the essence of the platform and allows penetration in different regions of Europe, America and Asia.

Evaristo Cobos, ATM Broadcast Group CEO, explained that this strategy "is a response to the request that we have from many users to use a more appropriate name for the audiovisual market."

Videoglobal was born with more than 7,000 hours of content including Novels, series, documentaries and movies from more than 100 distributors and / or producers.

Furthermore, incorporates significant technical improvements, such as the ability to sort the contents into different categories in order to facilitate the user better search process, optimization of geoblocking for each territory on the distribution of its content for each territory, suggestions of contents in each search results that doesn’t generate results and new contents categories demanded by users, all of that directed to increase the sales volume of the available contents.

Cobos expressed that the strategy refresh Videoglobal arises "optimize the user experience by making our platform more friendly and easier, and better serve as distributors as TV channels they already use or that may be interested in our platform ".

Also pointed out that " Videoglobal is a response to the need for the new operators and technologies for content distribution that are appearing on the market, such as small and medium TV channels that require a place to buy their content in an easy way and with an  accessible cost for each one of them”.

The new platform Videoglobal is already active in their new address www.videoglobal.com.

Source:
Videoglobal

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